Canon Inc. has published its Corporate Strategy Conference 2022 presentation materials, revealing a number of interesting tidbits near the company'due south by fiscal twelvemonth and what it intends to practice going forwards as part of its growth strategy.

Under the headline '2021 Results and Future Growth Strategy,' Catechism says office of its 'Growth Strategy' is to 'develop imaging business centered on optical engineering.' Specifically, Canon says it wants to aggrandize the calibration of its optical applied science past 'cultivat[ing] new users' and 'develop[ing] new products.' As a result, it hopes to target one trillion yen in imaging grouping sales, annually.

Canon says information technology maintains 'firm demand amongst professionals and advanced amateurs,' simply does acknowledge the 'market as a whole seems to exist bottoming out.' To achieve its i trillion yen goal, Canon says it plans to 'further enhance [its] lineup of EOS R arrangement cameras and lenses,' specifically stating it hopes to 'expand [its] lens lineup at the same stride as it has between 2022 and 2022. That would mean Canon plans to release at least eight lenses each year from 2022 through 2025, for a full of 32 lenses. That would mean Catechism plans to more than than double its current lens lineup from 26 lenses to 58 lenses in roughly the same corporeality of time since the RF mountain was appear in 2022.

An image from Canon Europe showcasing nineteen of Canon's RF-mount lenses and tele-extenders currently bachelor. The number has since grown to 26 optics.

Another part of Catechism's growth strategy is to farther develop its concept cameras, such as those it showed off at CES 2022, including the Canon IVY REC and its monocle-mode PowerShot Zoom camera, which was released in Nihon in September 2022.

The highlighted sections represent the photograph-related components of Catechism'due south growth strategy.

If Catechism is to achieve its goal of eight new lenses each twelvemonth, information technology's shaping up to be a busy year for Catechism engineers and manufacturing plant workers. But Canon says information technology's off to a 'good start towards achieving [its] 2025 targets' and equally the flake shortage starts to improve over the next year or 2, it should be easier to get more products out of the factory and into the hands of terminate-users.